Built for whoever plays next.
Music starts in small, magical moments: a rhythm on the kitchen table, a song played for a sleepy sibling, a glow that dances with the beat. Soncrate curates authentic instruments and bright sound gear from trusted makers — never knock-offs — so families can begin with something real.
Soncrate is a brand of Eshy Gazit LLC.
A note from our founder
I’ve spent my career in music from every side of the glass — as a musician, engineer, and producer working with artists like John Legend, and as a manager and label owner who’s helped break some of the biggest names in the world, including BTS.
But my most important listeners have always been at home. I’m a father of five. I’ve watched, five times over, the moment a kid picks up a real instrument and hears the sound they just made — and the way the whole room leans in.
That moment is why Soncrate exists. We carry the same brands that make instruments for professional musicians around the world — real gear, chosen the way I choose for my own kids: safe, well-made, and bright enough to make music feel like play. No throwaway toys, no knock-offs — just instruments that earn a place in a child’s hands, and maybe start something that lasts a lifetime.
Eshy Gazit, Founder and dad of five